marketing team spotlight number 8 – Echotam

April 18, 2011

Here is a team I placed several times recently and want to share with you.
There are all manner of web development companies. There are the glamorous offshore teams in Argentina. There are the complicated ecommerce teams that know specialized platforms well. And there are many lower-cost teams of varying quality. This one is in the [...]

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team spotlight number 7 – The JAR Group

March 21, 2011

Here is another great team I would like to share with you.
Last spotlight we were off to San Francisco and now we are back to Brooklyn spotlighting a digital strategy agency called The JAR Group that was named to the 2010 Inc 500 list of fast growing companies.
What is different about [...]

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To Go “Further With Marketing Automation” or Not to Go

March 17, 2011

This is a follow-on post to “Going Further With Marketing Automation” written by Carlos Hidalgo for Marketing Automation Software Guide.” Click here to see the post.
I see a lot of confusion related to marketing automation.  Carlos mentions this quote from Adam Needles’ blog stating that “Less than 25% of organizations that have implemented a [marketing [...]

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marketing team spotlight number 6 – Spear Marketing Group

March 1, 2011

Here is another great team I would like to share with you.
I recently asked a vendor partner of mine to recommend a few great teams from among their partner community. One of the teams mentioned was Spear Marketing Group.
Spear (www.spearmarketing.com) is a small (24-person), fast-growing West Coast agency, with clients nationwide, [...]

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Rajiv’s team spotlight number 5 – we are Bourne

February 17, 2011

Here is another great team I would like to share with you.
Presentations at conferences can be really boring. I was at a marketing conference experiencing just this when an agency called Bourne hit the stage with the words “we are Bourne.” The Bourne team proceeded to shock us and awe us [...]

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Rajiv’s marketing team spotlight number 4 – Marketing Drivers

February 7, 2011

Here is another great team I would like to share with you.
A talented acquaintance of mine recommended I speak to Debra Fisher. Debra founded a marketing capability & alignment consultancy called Marketing Drivers. They have been successful for a number of years in the UK and are now transferring their expertise to the US.
Debra and [...]

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Rajiv’s marketing team spotlight number 3 – The Annuitas Group

February 2, 2011

Here is another great team I would like to share with you.
Two years ago I was introduced to the Hidalgo brothers, Carlos and Jay. To me the Hidalgo brothers sound like characters in some shoot-em-up Western. In actuality their world is all about lead management and they are pretty darn good at [...]

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Rajiv’s marketing team spotlight number 2 – GLP Partners

January 21, 2011

Here is another great team I would like to share with you.
My client wanted to create a completely new line of business. The client needed help to strategically determine what this new line of business could look like given their core competencies and which business models made the most sense.
After speaking to a few companies [...]

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Marketing partner spotlight number 1 – AcquireB2B

January 18, 2011

There are 960 teams in my database and I would like to share one with you today. I will spotlight a single partner that might interest you. I have done the research – and here is what I found out for you!
The year is 2010 and I am at a marketing automation conference sponsored by [...]

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These Marketo webinars are usually good

January 7, 2011

These Marketo webinars are usually good.
Topics include marketing automation, social media for business, and lead scoring and a bunch of others.
Click here for the Marketo webinar masters webinar series.

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