View Post

Enterprises can save millions with simple email template strategy

When we work with enterprise clients we recommend a host of strategies to deploy engagement marketing smoothly and efficiently. This post will focus on one particular strategy – email template strategy. Email template strategy refers to a decision on the part of the client as to whether they will use emial templates or whether they will create each email from …

adminEnterprises can save millions with simple email template strategy
View Post

How do I structure Marketo to match my global organizational structure?

As lead consultant on a  a large Fortune 500 client that was new to marketing automation, I was tasked with helping the client figure out the best way to structure their marketing processes and marketing automation platform to match their organizational structure. Their hobgoblin was a lack of clarity. They embarked on a journey to beat the hobgoblin. This particular …

adminHow do I structure Marketo to match my global organizational structure?