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Use “Interest Scoring” to target like a bull

A big part of having an Engagement Platform is that you can target leads very precisely and dynamically based on a host of data coming into the platform. Despite this many clients still have not utilized the full potential this targeting can offer. Nurture Programs are a great place to take advantage of this targeting (Nurture is automated communication streams). …

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Engagement Marketing – Optimized Enterprise Clients Soar

In the process of helping build a consulting team that goes beyond implementation it has been a thrill to see how high-performance clients move beyond basic Engagement Marketing implementation and perform neck-and-neck with the best of the best. So how do successful clients cut through the madness (aka. noise) and achieve results? I see a pattern emerging as to how …

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