View Post

Use “Interest Scoring” to target like a bull

A big part of having an Engagement Platform is that you can target leads very precisely and dynamically based on a host of data coming into the platform. Despite this many clients still have not utilized the full potential this targeting can offer. Nurture Programs are a great place to take advantage of this targeting (Nurture is automated communication streams). …

adminUse “Interest Scoring” to target like a bull
View Post

Engagement Marketing – Optimized Enterprise Clients Soar

In the process of helping build a consulting team that goes beyond implementation it has been a thrill to see how high-performance clients move beyond basic Engagement Marketing implementation and perform neck-and-neck with the best of the best. So how do successful clients cut through the madness (aka. noise) and achieve results? I see a pattern emerging as to how …

adminEngagement Marketing – Optimized Enterprise Clients Soar

Marketo Program Sync to Salesforce Campaign options for Enterprise

The client would be running many Marketo Programs globally across different regions. At the same time the client was using Salesforce as their CRM and wanted information to be pushed to Salesforce Campaigns. Marketo has several ways to accomplish this. This post will explore the different ways to accomplish this and lay out the pro’s and con’s of each mothod! …

adminMarketo Program Sync to Salesforce Campaign options for Enterprise