Here is another great team I would like to share with you.
I recently asked a vendor partner of mine to recommend a few great teams from among their partner community. One of the teams mentioned was Spear Marketing Group.
Spear (www.spearmarketing.com) is a small (24-person), fast-growing West Coast agency, with clients nationwide, that specializes in demand generation, email marketing, and lead management. They are a leading agency partner of Marketo and their clients include Google, VMware and Netsuite.
Spear is headed-up by a guy named Howard Sewell. Howard is a B2B marketing veteran with 20+ years in direct marketing and demand generation experience. When I took a look at Howard’s LinkedIn and Focus.com activity I was impressed by 2 things. He is active on LinkedIn answers and many of his answers have been rated as best answers. On Focus.com I found additional companies recommending Howard’s team which reinforces the vendor reference I received. Howard writes a blog called “The Point” on best practices in B2B demand generation. Click here to visit his blog.
One of Howard’s assets is that he does not subscribe to marketing dogma. B2B marketing is going through a tremendous shift which means a whole lot of activities people are pursuing are not working any more. Read his blog post “Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.” And you will see what I mean.
According to Howard “The ideal engagement for Spear, and where I think we add the most value, is one in which the client is looking for more than just someone to help execute a pre-defined campaign. Our most successful client engagements are initiatives in which we function as a strategic partner, providing expert counsel on program mix, offer content, messaging, and overall strategy, whether the project is a single campaign or an entire demand generation plan.”
Pricing Most engagements are project-based and range from $10,000 to $100,000.
Howard was kind enough to answer additional questions about Spear. Please click here to see the special Q&A page. To contact Howard, please email him at howard [at] spearmarketing [dot] com.
About marketing team spotlight is all about sharing great marketing teams with you. Teams are selected based on proprietary criteria so you only hear about the great ones. I hope you find this useful. If you would like the inside scoop on any of the teams I track, please let me know.
