Latest customer satisfaction results are awesome

December 30, 2010

Just wanted to share my excitement here. My latest customer satisfaction results are great:
- When asked “How would you feel if you could no longer use Chai STRATEGY?” 100% of respondents said they would be very disappointed.
- When asked “What would you likely use as an alternative if Chai STRATEGY were no longer available? 100% [...]

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Why are you not getting the sales you want?

December 9, 2010

If you are not getting the sales you want my first question would be – is the product / market fit right?
For most people the instinct is to use additional outreach with the goal of increasing the number of leads, leading to more deals. However, if you don’t have product / market fit you are flogging [...]

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I am now officially seated on the same side of the table as my clients

October 18, 2010

For the first time in a number of years I am on the same side of the table as my clients. Since the expectation is that I will find them the best talent to work with, I am on free to scour the globe for the best solutions for my clients – and my clients [...]

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Clarification on new business model = strategy + great teams to execute

October 18, 2010

Someone I recently spoke to said that this new business model (finding great teams for my clients to work with) is like a professional networker. After thinking about this a bit I realized that this is not the case. The reason is that there is a strategy component to the service. The strategy component is [...]

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New team delivers marketing automation to $100 million-1 billion enterprises

July 26, 2010

Hey all,
Just want to let you know that we have a new team that provides marketing automation to large enterprises.
This move is meant to continue to build on our specialization in marketing automation. What we found in our work with smaller companies is that even large enterprises often have a need for marketing automation – [...]

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What are the benefits of marketing automation?

June 14, 2010

There are 5 primary ways that marketing automation helps companies grow.
1. Leads are better qualified so your salesforce can be 20% more productive – Marketing automation provides a complex scoring system similar to credit scoring, called lead scoring. Using lead scoring, only the prospects that are really sales-ready make it to sales (traditionally sales would [...]

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Launching new product that combines sales and marketing automation

May 26, 2010

We are in the process of launching a new product that includes sales (via a sales person I am partnered with) and automated marketing. I think clients will like it because it includes the pounding-the-pavement, as well as heavy-duty marketing automation to get sales-qualified leads to the sales person.
The best way that I have seen [...]

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Some personal news – appointed to Conservation Advisory Council

February 8, 2010

Last week I was appointed to the Conservation Advisory Council (CAC) for my area, a part-time volunteer role that I am excited about. I joined 4 others and our team is tasked with recommending ways to conserve the environment in our area.

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New – b2b marketing audit and strategy for $9k

January 28, 2010

A brief intervention that can change your trajectory for the whole year. I take a look at your current activities and recommend the best courses of action going forward. I will give you concrete strategy and tactics that make sense for you, based on your situation. You can then execute with your team if [...]

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Valuing b2b marketing assets properly

January 22, 2010

By now most technology marketers realize that activities should produce a return, however, I think in many cases company leadership is not good at valuing marketing assets.
So let’s say you are a business owner and you hire someone so sell a new line of business. You hire a person to make sales and this person [...]

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