Rajiv’s marketing team spotlight number 4 – Marketing Drivers

by admin on February 7, 2011

Here is another great team I would like to share with you.

A talented acquaintance of mine recommended I speak to Debra Fisher. Debra founded a marketing capability & alignment consultancy called Marketing Drivers. They have been successful for a number of years in the UK and are now transferring their expertise to the US.

Debra and I recently met in Hoboken (in the New York metropolitan area) for Cuban food providing me with an opportunity to get to know her a bit better. Debra strikes me as a very direct person – the type that tells it like it is.

What does Marketing Drivers specialize in?
Marketing Drivers is dedicated to improving the efficiency and effectiveness of Marketing Functions and Agencies.  Their specific expertise is in developing and aligning people, processes and tools to a vision or strategy. This includes designing optimal organizational structures and best practice ways of working.

An example of a project that would be a fit for Marketing Drivers is improving the client-agency relationship to achieve better results.

For more information on Marketing Drivers I recommend you click here to download their fact sheet.

Clients and client satisfaction
Marketing Drivers clients include Vodafone, BSkyB, Ernst & Young, WPP Group, JWT, RMG Connect, Mercedes-Benz, Braun, 141 Worldwide, FutureBrand, and BBDO – a who’s who of top agencies and fortune 500 corporations.

And importantly their customers are satisfied. Click here to see a healthy dose of flattering customer testimonials on their site.

Pricing
Pricing can be fixed fee project-based, based on deliverables or can be a daily rate. Their experience is more with mid-size and larger companies, however they will work with smaller companies if there is a good fit.

How to get in touch
To contact Debra, please call her at (732) 354 – 6013 or email her at dfisher [at] marketingdrivers [dot] net.

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