Here is another great team I would like to share with you.
Two years ago I was introduced to the Hidalgo brothers, Carlos and Jay. To me the Hidalgo brothers sound like characters in some shoot-em-up Western. In actuality their world is all about lead management and they are pretty darn good at it.
Most businesses today are focused on generating leads or maybe even nurturing them, but how many can honestly say they’ve taken a closer look at their lead management process? Well if you haven’t, you may want to seriously reconsider as a good lead management process will pay for itself and provide handsome dividends in return. Why? Unlike generation or nurturing, lead management addresses the life of a lead throughout the entire buying cycle (easier said than done).
The Annuitas Group was founded over five years ago by Jay and Carlos Hidalgo and specializes in helping B2B companies develop a process-based approach to lead management.
I am a big fan of The Annuitas Group for several reasons 1. They only do lead management and they do it well. If your challenge is not in their area of expertise, they are upfront in saying so; 2. They have crafted a proprietary Lead Management FrameworkTM that addresses all the critical components of lead management; and 3. Their experience and great attitude shines through whenever I see them present at marketing automation events.
The Annuitas Group works primarily with B2B companies and their clients are typically in the $100 million – $1 billion revenue range and include some pretty big names. Click here to see a list of clients.
Pricing The Annuitas Group has several pre-defined service offerings that address specific needs of clients depending on the maturity of their lead management process, as well as their marketing automation environment. Services pricing is specific to each individual client and can start with something as simple as a one and a half day lead management audit workshop to monthly advisory services.
I think they are doing a great job and as a result of their hard work, they have realized tremendous growth over the past couple of years.
If you would like more information on The Annuitas Group, you can download their Lead Management FrameworkTM Whitepaper or visit their website at http://annuitasgroup.com.
Webinar The Annuitas Group is also hosting a webinar on February 9 entitled “Four Steps to Align Sales and Marketing for Improved Lead Management.” Click here to register for the webinar.
To contact me call (914) 886 8167.
