Here is another great team I would like to share with you.
Last spotlight we were off to San Francisco and now we are back to Brooklyn spotlighting a digital strategy agency called The JAR Group that was named to the 2010 Inc 500 list of fast growing companies.
What is different about The JAR Group? They are young. They are competent. They are entrepreneurial. You see this reflected in their culture. “We have the expected benefits, but we also have an on staff DJ, a growing bicycle gang, bagel Thursdays, beer Fridays…and a great team.”
The JAR Group is headed-up by A.J. Lawrence. He is a 19 year veteran digital guy. He is an advisor and angel investor in early stage online community services. And he plays rugby. I recently had the pleasure of speaking with A.J. and Melissa Koehler and they were both very helpful.
The sweet spot for The JAR Group is companies that would like to map out how to grow their revenue using a good mix of online channels. They serve large enterprises and a substantial portion of their client roster is startups as well. Click here to see their client web page. After an extensive discovery process, they develop strategies to reach the potential market – then execute SEO, PPC, affiliate management, Social Media, and eMail engagements to drive revenue. And they ensure that analytics are in place to provide a feedback loop.
Pricing Most engagements are retainer-based and The JAR Group will work on a project-basis as well.
To get more information on The JAR Group I recommend you contact Melissa at melissa.koehler [at] thejargroup [dot] com.
About marketing team spotlight is all about sharing great marketing teams with you. Teams are selected based on proprietary criteria so you only hear about the great ones. I hope you find this useful. For unbiased information on any of the teams I track, contact me at rajiv [at] chaistrategy [dot] com.
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